Few artists have shaped the trajectory of text in contemporary art as profoundly as Mel Bochner and Ed Ruscha. Emerging from different coasts, different sensibilities, and different artistic lineages, the two artists converge around a central proposition: that language itself - our most familiar system of communication - can be dismantled, reimagined, and transformed into material, image, and experience. The highlighted artworks reveal how each artist has uniquely shaped the vocabulary of contemporary art and the market that surrounds it.