Andy Warhol: Campbell's Soup | Guy Hepner

When Andy Warhol unveiled his Campbell’s Soup Cans in 1962, the art world did not know what had hit it. The debut of thirty-two hand-painted canvases, each depicting a different variety of Campbell’s soup, lined up side by side like a grocery store shelf, was an aesthetic shockwave. Since their unveiling some 64 years ago, Warhol's Soup Cans remain as the iconic motif of the Pop-Art movement and are as revelent today as they were over six decades ago and are treasured by private collectors and major insitutions across the globe.

The View

The market for Warhol’s soup cans reflects the broader strength and resilience of the Warhol market as a whole. The print market is where most collectors engage with the soup can series. Signed screenprints from the late 1960s and early 1970s consistently trade in the high five-figure to low six-figure range, with complete sets achieving substantially higher totals. Over the past decade, demand has remained steady even during broader market contractions, reflecting the soup can’s status as a blue-chip image with global recognition and deep institutional support.

Crucially, the soup can series benefits from exceptional liquidity. Collectors can enter the market at various price points, while exit opportunities remain strong due to constant demand from private collectors, museums, and corporate collections. This liquidity distinguishes Warhol’s soup cans from more speculative contemporary works and positions them as a stabilising force within diversified collections.

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