Keith Haring’s Lucky Strike Series represents a notable collection of artworks created by the artist in collaboration with the Lucky Strike cigarette company. Originating in 1987, this portfolio comprises five screenprints, each showcasing Haring's instantly recognizable and iconic imagery.

Commissioned by the American division of Lucky Strike, the Lucky Strike Series forms part of a limited-edition set. Haring was specifically chosen for this project due to his burgeoning prominence in the art scene and his knack for producing visually captivating and culturally significant works.

Within this portfolio, Haring seamlessly merged his trademark bold lines, vibrant color palette, and animated figures with the distinctive bullseye logo and branding of Lucky Strike. Every screenprint portrays Haring's distinct characters interacting with various elements associated with the Lucky Strike brand, such as cigarettes, packaging, and the well-known bullseye symbol.

This collaboration between Haring and Lucky Strike resulted in a visually arresting and intellectually stimulating series that embodies the artist's playful yet socially aware approach to his art. Recognized for his adeptness at blending popular culture, activism, and art, the Lucky Strike Series stands as a testament to this seamless fusion.

The screenprints in this portfolio feature Haring's recurring motifs, including radiant babies, dancing figures, and abstract shapes. These elements are juxtaposed with the branding of Lucky Strike, initiating a visually engaging dialogue between consumer culture and artistic expression.

Moreover, the Lucky Strike Series echoes Haring's commitment to making art accessible to a broader audience. This limited-edition portfolio was conceived to appeal to art collectors and enthusiasts of Haring's work. Through collaboration with a renowned brand, Haring aimed to integrate his art into everyday life, challenging the boundaries between fine art and commercial culture.

Beyond consumerism, the themes explored in the Lucky Strike Series extend to broader societal concerns. Haring consistently utilized his art as a platform to address social and political issues, and this series follows suit. Through his imagery, Haring prompts contemplation on the influence of advertising, the impact of consumer culture, and the dynamics of power within society.

Receiving acclaim from both art critics and the public, the Lucky Strike Series further solidified Haring's stature as a significant figure in contemporary art. The portfolio exemplifies his ability to seamlessly integrate his unique artistic style with corporate branding, resulting in works that are visually captivating, thought-provoking, and socially resonant.