Ed Ruscha
Real Deal , 2014
Flat bite etching on Revere felt paper with torn edges
36 3/4 x 32 in
93.3 x 81.3 cm
93.3 x 81.3 cm
Edition of 40 + 10APs + 4TPs
Series: Other Editions
Copyright The Artist
Ed Ruscha’s Real Deal captures the tension between authenticity and perception with his trademark minimalist approach. The phrase - bold, direct, and unadorned - invites viewers to question what defines...
Ed Ruscha’s Real Deal captures the tension between authenticity and perception with his trademark minimalist approach. The phrase - bold, direct, and unadorned - invites viewers to question what defines the “real” in a world saturated with signs, sales pitches, and cultural claims. By isolating this familiar expression, Ruscha explores themes of truth, value, and skepticism, challenging us to consider how language shapes our understanding of reality and trust in everyday life.