Barbara Kruger’s Untitled (Thinking of You) is a striking example of her signature fusion of image and text to deliver pointed cultural critique, while adding a mirrored element that further subverts the message. Deceptively simple, the phrase carries a sharp edge, reflecting Kruger’s ongoing interrogation of power, gender, and language.

The artwork plays on the intimacy of the message - something one might find on a greeting card - while simultaneously questioning its sincerity and intent. Who is thinking of whom, and why? Is it empathy or control? With its high-impact visuals and layered ambiguity, Untitled (Thinking of You) exemplifies Kruger’s ability to turn familiar phrases into tools for critical reflection. It’s a powerful, minimalist work that continues to resonate in conversations around media, identity, and the politics of representation.