In Tires, Ed Ruscha spotlights a quintessential element of American mobility and industry through his signature use of stark, bold text. The simple word evokes the constant motion, wear, and grind of life on the road, symbolizing both freedom and the mechanical realities that underpin it. By isolating this everyday term, Ruscha invites reflection on the cultural and economic forces embedded in seemingly mundane objects, turning language into a vehicle for exploring the intersections of commerce, travel, and identity in the American landscape.