Born in 1984, American artist Dan Alva comes from a Spanish background of fine artists. Based in Miami, Alva’s works are a hybrid of mixed-media, sculptural, and paintings, often with subversive undertones. Alva has worked as a creative in Advertising for the last 15 years and has work in the MoMA’s permanent film collection.
Alva is revealing the truth behind the industry by stealing other brands’ advertisements. Words and phrases are superimposed on the prints, and acrylic spray cans are then punctured and allowed to explode freely onto the advert.