The Most Famous Artist (The MFA)

The Most Famous Artist (The MFA)

Matty Mo was once an advertising technology entrepreneur. Then, in February of 2013 he was filmed stumbling around drunk and naked on a beach in India during the sale of his technology business. The incident forced him to deeply explore his own identity.

In May, after a year of experimentation, Matty Mo created The Million Dollar Art Show to see if art was a good fit for his future. He told the story of how he “sold” a $1 million of “art” on Medium. The response was even more fanatical than his stories of “The $1,000 Bet” and being “Young, Rich, and Homeless”.

tmfa, themostfamousartist, emerging

Simply put, The Most Famous Artist is an Internet Marketing genius.  Recently, they have been using that skill to facilitate demand for satirical artwork that highlights controversial elements of the modern art market.
After Richard Prince sold other peoples Instagram photos for $90k each, the LA based artist collective stirred up their own cauldron of satire — developing a Signature Series on found objects painted to focus the viewers attention on famous artists signatures.

tmfa, themostfamousartist, emerging

And, Senior Art Critic at New York Magazine is paying attention – Jerry Saltz posted a comment on one of The MFA‘s Signature Series photos on Instagram, “Yo! Stop posting these gimmicks to me. Okay? Thanks! @themostfamousartist“.
To that, The MFA responded, “One man’s gimmick is another man’s art — and you’ve been warned — #TheMostFamousArtist is coming!

tmfa, themostfamousartist, emerging

Gimmick or not, through clever Internet marketing, The MFA is getting the attention of the people that matter in the art world, producing thoughtful and visually appealing work, and is manifesting the punch line — actually becoming The Most Famous Artist.

Guy Hepner