Brandalism Series By Dan Alva
Dan Alva’s background in design and advertising ties into his art both in form and content, as can be seen particularly within the Brandalism series. These unique works, created using corporate ads that Alva tears down from bus stops and repurposes as the canvases, see a mixture of traditional advertising language as well as pop culture icons and symbols superimposed onto the image underneath. The final effect is that of a push and pull between corporate and individual; a dance that reveals and hides aspects of the original ad, thus creating a new work in itself that satirically comments on and denounces the branding messages on which they are made.
While he never strays far from his graphic roots, many of the techniques used are in direct contrast to the traditional designer tools of photoshop and illustrator; most notably his use of a perforated spray can to paint over the ads. This method forces the paint out of the pressurized can, giving Alva only five to ten seconds to use that intensity to paint over the image. In doing so he frees himself of any linear constraints and lets the color flow as an extension of his arm. Through trial and error he has learned to control the paint and create specific effects yet there is still a high degree of chance involved in this technique, an aspect the Alva is particular akin to as it acts in direct opposition to the detail oriented corporate work he produces.